Here we are again, talking about the basics: people, not products, deliver most brand promises.
And if people makes the difference, talented people are the real innovators, those who go beyond the limits.
So it´s time to think about the Employeer Brand.Big and small businesses are facing hard times to recruti and mantain talented people inside the companies. Think a little bit: your company is a great place to work? Your internal culture enables individuals to give their best performance and supports the organization in delivering on it’s brand promise?Well, if not, it´s time to make a change.
The development of an Employer Brand is the key to attracting and retaining talented employees.So, how can you start? There are a few first questions to be done with your team! Yeah, the professionals that are inside your business, now! They know many anwsers but you have to hear them. Can you hear them?
Remeber people is the competitive advantage.To help you in this task, let me point initial steps: Call your Communication Department and explain that you will start asking the employees some questions and that you will need an internal communication strategy.After that, you can think about starting points like these:
And if people makes the difference, talented people are the real innovators, those who go beyond the limits.
So it´s time to think about the Employeer Brand.Big and small businesses are facing hard times to recruti and mantain talented people inside the companies. Think a little bit: your company is a great place to work? Your internal culture enables individuals to give their best performance and supports the organization in delivering on it’s brand promise?Well, if not, it´s time to make a change.
The development of an Employer Brand is the key to attracting and retaining talented employees.So, how can you start? There are a few first questions to be done with your team! Yeah, the professionals that are inside your business, now! They know many anwsers but you have to hear them. Can you hear them?
Remeber people is the competitive advantage.To help you in this task, let me point initial steps: Call your Communication Department and explain that you will start asking the employees some questions and that you will need an internal communication strategy.After that, you can think about starting points like these:
- Ask your employees what they think about you as an employer (do it honestly, maybe trough an external consultant);
- Ask them if they are having everything to do their best?
- Ask how are you showing them how much they matter;
- Ask them: Do we inspire pride? Yes or no, why not?;
- Find out what new hires heard about you when they chose you over other potential employers;
- Ask your new hires if you've been delivering what they expected so that they can deliver what the clients expect!
And remember, as the research is going on and the answers are being gattered, give your team the necessary feedbacks, okay? Once you start a process like this, communication is immediate. Not only in word or written texts, but in all your movements. If you choose silence...it´s also a way to communicate something. And a good employeer brand is a talking (and listening) one!
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