Last year I was pleased to take part in the International Program in Corporate Communications sponsored by ABERJE and the S.I. Newhouse of Public Communications (USA). One of the teachers was Gary Grates (president and global managing director of Edelman Change and Employee Engagement). Since then, I have been following his ideas and texts published in his blog. This week I have received another one. It´s is simple, but precious. Some of the most easy solutions to face this economical crisis are trough communications. Serious. To rebuild trust for example, companies, gevernment and people (employees also!) should talk. That´s what I believe: corporate communications don´t start with nice bulletins or expensive videos and folders. It starts with dialogue. So, Gary Grates wrote about it too. And there is a specific part of his text that I want to publish here. It´s about listening, a basical part of a conversation: Listen: The first step is listening. It's an old adage, but there ...
Comentários
Check it out:
http://behindthefence.wordpress.com/2008/12/22/two-way-no-way-maybe-one-wayat-least/
By the way I am working as an internal communicator in Hungary in a Japanese owned company.
I think that communication is about relationship and we are facing big challenges in a neasr future. So the way we used to work and do things are changing. Of course some organizations and their cultures are different from others. Some are more opened, some are more closed, some are trying to make things in a new way but the world is changing and old times of "command and control" will be gone soon. It´s a question of time - because the new generation that was almost born connected to the web (and the web have no hierarchy) will not work in authoritarian places. I believe on that - it´s anew way to do things.