Market and Brand Communications

Here we are again, talking about the basics: people, not products, deliver most brand promises. And if people makes the difference, talented people are the real innovators, those who go beyond the limits. So it´s time to think about the Employeer Brand .Big and small businesses are facing hard times to recruti and mantain talented people inside the companies. Think a little bit: your company is a great place to work? Your internal culture enables individuals to give their best performance and supports the organization in delivering on it’s brand promise?Well, if not, it´s time to make a change. The development of an Employer Brand is the key to attracting and retaining talented employees.So, how can you start? There are a few first questions to be done with your team! Yeah, the professionals that are inside your business, now! They know many anwsers but you have to hear them. Can you hear them? Remeber people is the competitive advantage.To help you in this task, let me point initial