Market and Brand Communications

The end is near...the end of this year, okay? As 2008 is becoming history the question is: could you remember some promises of your company? Promises inherent to the core values of the organization? Yeah, we are talking about trust...essential pillar of human relationship. Essential for our job as corporate communicators. With so many scandals and bad news in the corporate universe seen along 2008 I had to remember a great book: "Building Trust. Leading CEOs speak out: how they create it, strengthen it, and sustain it", a publication from The Artur W. Page Society ( http://www.awpagesociety.com/ ) that I received during my specialization course at ABERJE and Syracuse University International Corporate Communication classes. It´s is very simple: once you break the trust, once your are caught in an unethically operation it will be almost impossible to rebuild the value of your reputation. Steven Covey (the author of "The Speed of Trust: The One Thing that Changes Everythin

The word "change" is a paradox and profundity. It is both teeming with possibility and empty. And yet when change happens at your organization it is often earth-shattering—nothing is as it seems. During a recession, constant change often becomes normal. Read and learn more about it at "How to communicate while your organization changes" today's Free Download on MyRagan. Visit: www.myragan.com