Market and Brand Communications

As raging inflation, toxic wokeness and terrifying crime waves engulf the nation, a touching Christmas commercial from Chevrolet is winning raves for its simple message about the enduring power of conservative values such as love of family, small-town collegiality and respect for elders. The four-minute Chevy ad, which is based on a true story centers around a grieving widower who finds hope again, thanks to the love of his thoughtful daughter and caring neighbors. The commercial begins with a lonely widower in rural America walking outside to his barn with his dog. In the barn, the dilapidated car of his late wife stands abandoned and neglected.