Market and Brand Communications

Last year I was pleased to take part in the International Program in Corporate Communications sponsored by ABERJE and the S.I. Newhouse of Public Communications (USA). One of the teachers was Gary Grates (president and global managing director of Edelman Change and Employee Engagement). Since then, I have been following his ideas and texts published in his blog. This week I have received another one. It´s is simple, but precious. Some of the most easy solutions to face this economical crisis are trough communications. Serious. To rebuild trust for example, companies, gevernment and people (employees also!) should talk. That´s what I believe: corporate communications don´t start with nice bulletins or expensive videos and folders. It starts with dialogue. So, Gary Grates wrote about it too. And there is a specific part of his text that I want to publish here. It´s about listening, a basical part of a conversation: Listen: The first step is listening. It's an old adage, but there