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Mostrando postagens de abril, 2009

Risks.

We are living in an uncertain world for sure. Risks are everywhere and are high. External issues and internal situations must detected, understand and clarify. Human lives are always involved. And there is no business more valuable than human lives, that´s my point of view. So how can corporate communication professionals develop a communication plan in a way to improve knowledge of risks and its possible effects? In 2004 the UK government published a useful guide about risks that could affect the country. It´s is very useful for those who work with crisis management (and communications). Learn more, visiting: http://www.cabinetoffice.gov.uk/ukresilience.aspx Do your company have something like this? Could it be possible to internal communications make such a tool with a complete overview of corporate risks? What is your opinion?