AGENDA

The Green Professional's Conference will happen in June 2008 (USA) and is connecting talented professional's and innovative companies in the sustainability arena.

Visit www.fluidms.com/gpc for information on registration.

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The command-and-control era is gone.

Welcome to the Era of Inspiration! The 21st century leadership has moved beyond coercion to inspiration. Read more about it in these article written by Dov Seidman: http://www.businessweek.com/managing/content/aug2008/ca2008085_228120.htm?chan=search

Brand ambassadors?

Interesting and precious article from a blog called Insights and Ingenuity about employees as brand ambassadors.I do believe on that, and that´s why internal communications (brand focused) is so strategic and engaging. "They’re employed by your company and represent your brand from 8am-5pm. Call on them to be more than employee, to be a steward and ambassador of the brand. Charge them with helping you build a stronger environment, a better product, grow more share. Inspire them to help propel the company forward". Read the full article at: http://insightsandingenuity.com/2009/02/03/brand-building-is-an-inside-job/

Mahayana Spa - the best spa in Ipanema, Rio de Janeiro. Come and enjoy.

Mahayana Spa is located in Rio de Janeiro, at Ipanema beach at Rua Visconde de Pirajá 303 store 107 - gallery. You must go there and have a real relaxing experience. Mahayana Spa is a place that offers you care, hospitality and wellbeing treatments.

Market and Brand Communications

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