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Communications during a crisis.



Every leader knows that communication during a crisis is critical. 
When leaders communicate with transparency and empathy, trust strengthens and it helps people adjust to the constantly changing and stressing conditions a crises can bring.  Transparency builds trust in leaders and conveys respect for employees by implicitly recognizing them as capable of coping with what is being shared. Showing empathy and conveying a compelling message of hope can foster resilience in facing the challenges that lie ahead.And a  tone of urgency encourages people to make quick decisions to mitigate harm.


#CorporateCommunications

#Crisis

#Leadership

Read more at:HBR

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