An efficient communication campaign on health and safety issues must have emotion and information to hit the target and change behaviour. It´s not easy, because human behaviour is a black box - "only Freud explains" ( or not ).To me one good example was produced by the U.S. Department of Labor.The campaign SAFETY: DO IT FOR LIFE had posters and cards produced and talked the language all workers understand with a serious and emotional approach.
What do you think?
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Best regards.
RKJ