Market and Brand Communications

"You don´t win a game without playing togheter with your team mates" - just to remeber how communicate well with your staff and others employees is so important. Internal communication efficiency starts with a good conversation. Always!

Interesting and precious article from a blog called Insights and Ingenuity about employees as brand ambassadors.I do believe on that, and that´s why internal communications (brand focused) is so strategic and engaging. "They’re employed by your company and represent your brand from 8am-5pm. Call on them to be more than employee, to be a steward and ambassador of the brand. Charge them with helping you build a stronger environment, a better product, grow more share. Inspire them to help propel the company forward". Read the full article at: http://insightsandingenuity.com/2009/02/03/brand-building-is-an-inside-job/

On March 11-13, in the USA, internal communications, public relations and marketing professionals will understand a little bit more about social media and its tools that are more and more affordable and easier than ever to use. But remeber...you will always need a good strategy and get ready to face old thinking leaders criticism about to this new collaborative culture in your company! See more details about this event at: http://www.ragan.com/ME2/Sites/Default.asp?SiteID=2CDC7D1B27E742558351E367BA90775F

The end is near...the end of this year, okay? As 2008 is becoming history the question is: could you remember some promises of your company? Promises inherent to the core values of the organization? Yeah, we are talking about trust...essential pillar of human relationship. Essential for our job as corporate communicators. With so many scandals and bad news in the corporate universe seen along 2008 I had to remember a great book: "Building Trust. Leading CEOs speak out: how they create it, strengthen it, and sustain it", a publication from The Artur W. Page Society ( http://www.awpagesociety.com/ ) that I received during my specialization course at ABERJE and Syracuse University International Corporate Communication classes. It´s is very simple: once you break the trust, once your are caught in an unethically operation it will be almost impossible to rebuild the value of your reputation. Steven Covey (the author of "The Speed of Trust: The One Thing that Changes Everythin...

The word "change" is a paradox and profundity. It is both teeming with possibility and empty. And yet when change happens at your organization it is often earth-shattering—nothing is as it seems. During a recession, constant change often becomes normal. Read and learn more about it at "How to communicate while your organization changes" today's Free Download on MyRagan. Visit: www.myragan.com

Where would one go to learn the fundamentals of employee communications? Here is an interesting link... The Employee Communications Manifesto Wiki - visit and read it! It´s an open forum for those who work with internal communication. http://www.employeecommunicationsmanifesto.com/index.php/Main/AboutPage

Welcome to the Era of Inspiration! The 21st century leadership has moved beyond coercion to inspiration. Read more about it in these article written by Dov Seidman: http://www.businessweek.com/managing/content/aug2008/ca2008085_228120.htm?chan=search