Pular para o conteúdo principal

"Change"?

The word "change" is a paradox and profundity. It is both teeming with possibility and empty. And yet when change happens at your organization it is often earth-shattering—nothing is as it seems. During a recession, constant change often becomes normal.

Read and learn more about it at "How to communicate while your organization changes" today's Free Download on MyRagan.

Visit: www.myragan.com

Comentários

Postar um comentário

Postagens mais visitadas deste blog

Listen, listen, listen...and learn.

Last year I was pleased to take part in the International Program in Corporate Communications sponsored by ABERJE and the S.I. Newhouse of Public Communications (USA). One of the teachers was Gary Grates (president and global managing director of Edelman Change and Employee Engagement). Since then, I have been following his ideas and texts published in his blog. This week I have received another one. It´s is simple, but precious. Some of the most easy solutions to face this economical crisis are trough communications. Serious. To rebuild trust for example, companies, gevernment and people (employees also!) should talk. That´s what I believe: corporate communications don´t start with nice bulletins or expensive videos and folders. It starts with dialogue. So, Gary Grates wrote about it too. And there is a specific part of his text that I want to publish here. It´s about listening, a basical part of a conversation: Listen: The first step is listening. It's an old adage, but there
Postar um comentário
Leia mais

Building trust.

Communication is my passion. Corporate communication is my profession. Not only newspapers, internal communications campaigns, intranets, corporate blogs, videos, folders, outdoors... Those are the tools. I love them, they materialize and uphold the efforts to an open two-way communication. But a truthful communication with employees, costumers, shareholders and all the publics who interacts with a corporation need something more. It needs honesty and transparency. And honesty and transparency are the pilars to and ethical organization the necessary step to build trust. To build and sustain a remarkable reputation. A strong and valuable brand. So, I would like to share with you a new book that I received in my class of Corporate Communication from Syracuse University and ABERJE: " Building Trust - Leading CEOs speak out: how they create it, strenghten it, and sustain it" published by The Arthur W. Page Society . The essays in this book show us how some leading CEOs maintain
Postar um comentário
Leia mais