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The chase for Carrera. TAG HEUER Ad.

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Anônimo disse…

Tag Heuer has tapped Ryan Gosling for its latest ad campaign to promote the 60th anniversary of its Carrera watch. The five-minute film takes the tone of a Hollywood blockbuster, filled with crazy stunts, racing cars, adrenaline and humor.

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Brand ambassadors?

Interesting and precious article from a blog called Insights and Ingenuity about employees as brand ambassadors.I do believe on that, and that´s why internal communications (brand focused) is so strategic and engaging. "They’re employed by your company and represent your brand from 8am-5pm. Call on them to be more than employee, to be a steward and ambassador of the brand. Charge them with helping you build a stronger environment, a better product, grow more share. Inspire them to help propel the company forward". Read the full article at: http://insightsandingenuity.com/2009/02/03/brand-building-is-an-inside-job/

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