France’s Kylian Mbappé, left, and Argentina’s Lionel Messi both played brilliantly in the World Cup Final at Qatar. They both are like two strong and admirable brands in the field or in their markets. Images and reputations along with talent, competence and quality. Millions of fans around the world. ANNE-CHRISTINE POUJOULAT/AGENCE FRANCE-PRESSE/GETTY IMAGES
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Tag Heuer has tapped Ryan Gosling for its latest ad campaign to promote the 60th anniversary of its Carrera watch. The five-minute film takes the tone of a Hollywood blockbuster, filled with crazy stunts, racing cars, adrenaline and humor.