Mbappé and Messi in the World Cup Final.

France’s Kylian Mbappé, left, and Argentina’s Lionel Messi both played brilliantly in the World Cup Final at Qatar. They both are like two strong and admirable brands in the field or in their markets. Images and reputations along with talent, competence and quality. Millions of fans around the world.

ANNE-CHRISTINE POUJOULAT/AGENCE FRANCE-PRESSE/GETTY IMAGES

Comentários

Postagens mais visitadas deste blog

The command-and-control era is gone.

Welcome to the Era of Inspiration! The 21st century leadership has moved beyond coercion to inspiration. Read more about it in these article written by Dov Seidman: http://www.businessweek.com/managing/content/aug2008/ca2008085_228120.htm?chan=search

Brand ambassadors?

Interesting and precious article from a blog called Insights and Ingenuity about employees as brand ambassadors.I do believe on that, and that´s why internal communications (brand focused) is so strategic and engaging. "They’re employed by your company and represent your brand from 8am-5pm. Call on them to be more than employee, to be a steward and ambassador of the brand. Charge them with helping you build a stronger environment, a better product, grow more share. Inspire them to help propel the company forward". Read the full article at: http://insightsandingenuity.com/2009/02/03/brand-building-is-an-inside-job/

Market and Brand Communications

Pesquisar este blog