Market and Brand Communications

Every leader knows that communication during a crisis is critical.  When leaders communicate with transparency and empathy, trust strengthens and  it helps people adjust to the constantly changing and stressing conditions a crises can bring.  Transparency builds trust in leaders and conveys respect for employees by implicitly recognizing them as capable of coping with what is being shared. Showing empathy and conveying a compelling message of hope can foster resilience in facing the challenges that lie ahead. And a  tone of urgency encourages people to make quick decisions to mitigate harm. #CorporateCommunications #Crisis #Leadership Read more at: HBR