Communications during a crisis.

Every leader knows that communication during a crisis is critical. When leaders communicate with transparency and empathy, trust strengthens and it helps people adjust to the constantly changing and stressing conditions a crises can bring. Transparency builds trust in leaders and conveys respect for employees by implicitly recognizing them as capable of coping with what is being shared. Showing empathy and conveying a compelling message of hope can foster resilience in facing the challenges that lie ahead.And a tone of urgency encourages people to make quick decisions to mitigate harm.

#CorporateCommunications

#Crisis

#Leadership

Comentários

Postagens mais visitadas deste blog

Mbappé and Messi in the World Cup Final.

France’s Kylian Mbappé, left, and Argentina’s Lionel Messi both played brilliantly in the World Cup Final at Qatar. They both are like two strong and admirable brands in the field or in their markets. Images and reputations along with talent, competence and quality. Millions of fans around the world. ANNE-CHRISTINE POUJOULAT/AGENCE FRANCE-PRESSE/GETTY IMAGES

Listen, listen, listen...and learn.

Last year I was pleased to take part in the International Program in Corporate Communications sponsored by ABERJE and the S.I. Newhouse of Public Communications (USA). One of the teachers was Gary Grates (president and global managing director of Edelman Change and Employee Engagement). Since then, I have been following his ideas and texts published in his blog. This week I have received another one. It´s is simple, but precious. Some of the most easy solutions to face this economical crisis are trough communications. Serious. To rebuild trust for example, companies, gevernment and people (employees also!) should talk. That´s what I believe: corporate communications don´t start with nice bulletins or expensive videos and folders. It starts with dialogue. So, Gary Grates wrote about it too. And there is a specific part of his text that I want to publish here. It´s about listening, a basical part of a conversation: Listen: The first step is listening. It's an old adage, but there ...

Best place to work or "kind" place to work?

ARK is a new brand of clothes made in Ireland. It sells shirts for men and women. The name means: Acts of Random Kindness and the idea behind that is "a clothing line with a purpose other than profits". So every time you wear an ARK you should make and act of kindness - and the world will be a better place. It´s viral and the message is great! I am very interested to discover how the clothes are made. Maybe this ARK spirit starts inside the factory with the employees. Maybe with the suppliers too? Can you imagine such a pleasant place to work? An internal ARK spirit doing clothes full of good vibrations and energy? What kind of words are being used in the face to face everyday conversations at ARKs factory?

Market and Brand Communications

Pesquisar este blog