Pular para o conteúdo principal

Communications during a crisis.



Every leader knows that communication during a crisis is critical. 
When leaders communicate with transparency and empathy, trust strengthens and it helps people adjust to the constantly changing and stressing conditions a crises can bring.  Transparency builds trust in leaders and conveys respect for employees by implicitly recognizing them as capable of coping with what is being shared. Showing empathy and conveying a compelling message of hope can foster resilience in facing the challenges that lie ahead.And a  tone of urgency encourages people to make quick decisions to mitigate harm.


#CorporateCommunications

#Crisis

#Leadership

Read more at:HBR

Comentários

Postagens mais visitadas deste blog

The chase for Carrera. TAG HEUER Ad.

"Change"?

The word "change" is a paradox and profundity. It is both teeming with possibility and empty. And yet when change happens at your organization it is often earth-shattering—nothing is as it seems. During a recession, constant change often becomes normal. Read and learn more about it at "How to communicate while your organization changes" today's Free Download on MyRagan. Visit: www.myragan.com

Listen, listen, listen...and learn.

Last year I was pleased to take part in the International Program in Corporate Communications sponsored by ABERJE and the S.I. Newhouse of Public Communications (USA). One of the teachers was Gary Grates (president and global managing director of Edelman Change and Employee Engagement). Since then, I have been following his ideas and texts published in his blog. This week I have received another one. It´s is simple, but precious. Some of the most easy solutions to face this economical crisis are trough communications. Serious. To rebuild trust for example, companies, gevernment and people (employees also!) should talk. That´s what I believe: corporate communications don´t start with nice bulletins or expensive videos and folders. It starts with dialogue. So, Gary Grates wrote about it too. And there is a specific part of his text that I want to publish here. It´s about listening, a basical part of a conversation: Listen: The first step is listening. It's an old adage, but there ...