Brand ambassadors?

Interesting and precious article from a blog called Insights and Ingenuity about employees as brand ambassadors.I do believe on that, and that´s why internal communications (brand focused) is so strategic and engaging.

"They’re employed by your company and represent your brand from 8am-5pm. Call on them to be more than employee, to be a steward and ambassador of the brand. Charge them with helping you build a stronger environment, a better product, grow more share. Inspire them to help propel the company forward".

Read the full article at:
http://insightsandingenuity.com/2009/02/03/brand-building-is-an-inside-job/

Comentários

Anônimo disse…

Thanks very much for visiting my blog. I'm glad you enjoyed the post, you're very kind! Heather
(http://insightsandingenuity.com)

5 de fevereiro de 2009 às 09:33

Luiz Antônio Gaulia. disse…

Dear Heather Rast:
it is fantastic to read articles and find sites or blogs that explains things that I believe and work hard to make it happen.
Best regards, thanks for your post.
Gaulia

6 de fevereiro de 2009 às 12:08

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