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The 2nd Annual Social Media for Communicators.

On March 11-13, in the USA, internal communications, public relations and marketing professionals will understand a little bit more about social media and its tools that are more and more affordable and easier than ever to use.

But remeber...you will always need a good strategy and get ready to face old thinking leaders criticism about to this new collaborative culture in your company!

See more details about this event at:http://www.ragan.com/ME2/Sites/Default.asp?SiteID=2CDC7D1B27E742558351E367BA90775F

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Brand ambassadors?

Interesting and precious article from a blog called Insights and Ingenuity about employees as brand ambassadors.I do believe on that, and that´s why internal communications (brand focused) is so strategic and engaging. "They’re employed by your company and represent your brand from 8am-5pm. Call on them to be more than employee, to be a steward and ambassador of the brand. Charge them with helping you build a stronger environment, a better product, grow more share. Inspire them to help propel the company forward". Read the full article at: http://insightsandingenuity.com/2009/02/03/brand-building-is-an-inside-job/

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