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Some basic points about Employee Communications...

In my opinion, there are four basical point for companies that want the Internal Communications programs to work:
  • Face to face communication is the best way to talk to people: every time it is possible to do it, do it - make a gattering, an event, a reunion and put people together to talk. Conversations are the power of the innovative companies.
  • You don´t work with children: employees are professionals and they are adults not children. Treat them with intelligence and respect.
  • Information is not communication: you cannot just deliver information and think that it is really working.
  • Once you start, don´t stop: communication is a continuous and dinamic process.

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Brand ambassadors?

Interesting and precious article from a blog called Insights and Ingenuity about employees as brand ambassadors.I do believe on that, and that´s why internal communications (brand focused) is so strategic and engaging. "They’re employed by your company and represent your brand from 8am-5pm. Call on them to be more than employee, to be a steward and ambassador of the brand. Charge them with helping you build a stronger environment, a better product, grow more share. Inspire them to help propel the company forward". Read the full article at: http://insightsandingenuity.com/2009/02/03/brand-building-is-an-inside-job/

Dear Nike