Market and Brand Communications

As raging inflation, toxic wokeness and terrifying crime waves engulf the nation, a touching Christmas commercial from Chevrolet is winning raves for its simple message about the enduring power of conservative values such as love of family, small-town collegiality and respect for elders. The four-minute Chevy ad, which is based on a true story centers around a grieving widower who finds hope again, thanks to the love of his thoughtful daughter and caring neighbors. The commercial begins with a lonely widower in rural America walking outside to his barn with his dog. In the barn, the dilapidated car of his late wife stands abandoned and neglected.

  Every day we’re bombarded with demands for our attention – with the sheer volume of information often overwhelming us. How then do communicators make sure what they say and do gets noticed, and acted upon – especially when the stakes are high? One basic rule is still teh kick off of all strategic communiucation. To  massify, repeat and have a frequent process of viralization of the message

Every leader knows that communication during a crisis is critical.  When leaders communicate with transparency and empathy, trust strengthens and  it helps people adjust to the constantly changing and stressing conditions a crises can bring.  Transparency builds trust in leaders and conveys respect for employees by implicitly recognizing them as capable of coping with what is being shared. Showing empathy and conveying a compelling message of hope can foster resilience in facing the challenges that lie ahead. And a  tone of urgency encourages people to make quick decisions to mitigate harm. #CorporateCommunications #Crisis #Leadership Read more at: HBR

Empathy means having the ability to sense others’ feelings and how they see things. You take an active interest in their concerns. You pick up cues to what's being felt and thought. With empathy, you sense unspoken emotions. You listen attentively to understand the other person's point of view, the terms in which they think about what's going on. Empathic leaders get along well with people from very different backgrounds and cultures, and can express their ideas in ways the other person will understand.  Empathy doesn’t mean psyching out the other person so you can manipulate them, but rather knowing how best to collaborate with them. At a tech company, there was a consulting division that had a brilliant systems analyst. He could solve problems that stumped everyone else. But, as someone there said, “We can never put him in front of clients.” The reason: He never made small talk. He never made human contact or connected with the client. He never even asked them wh...

Some ideas can boost your employee engagement and make the new (and old too) rookies feel part of the team. Always remember that information is not communication! But a good and simple idea can break walls and make people feel like they are together onboard rowing to the same direction, objectives and goals.

  No matter the business, no matter the economy, no matter the product or service. When you want your company to reach all the targets and conquer the market you need to use the very obvious "secrety weapon": PEOPLE.   That´s why employee communications is the right tool to make things happen.