Strategic communications is about persuasion and it needs to be seamlessly.

Every day we’re bombarded with demands for our attention – with the sheer volume of information often overwhelming us. How then do communicators make sure what they say and do gets noticed, and acted upon – especially when the stakes are high? One basic rule is still teh kick off of all strategic communiucation. To massify, repeat and have a frequent process of viralization of the message

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