"Our secret weapon...PEOPLE!"

No matter the business, no matter the economy, no matter the product or service. When you want your company to reach all the targets and conquer the market you need to use the very obvious "secrety weapon": PEOPLE.

That´s why employee communications is the right tool to make things happen.

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The command-and-control era is gone.

Welcome to the Era of Inspiration! The 21st century leadership has moved beyond coercion to inspiration. Read more about it in these article written by Dov Seidman: http://www.businessweek.com/managing/content/aug2008/ca2008085_228120.htm?chan=search

Brand ambassadors?

Interesting and precious article from a blog called Insights and Ingenuity about employees as brand ambassadors.I do believe on that, and that´s why internal communications (brand focused) is so strategic and engaging. "They’re employed by your company and represent your brand from 8am-5pm. Call on them to be more than employee, to be a steward and ambassador of the brand. Charge them with helping you build a stronger environment, a better product, grow more share. Inspire them to help propel the company forward". Read the full article at: http://insightsandingenuity.com/2009/02/03/brand-building-is-an-inside-job/

SAFETY: DO IT FOR LIFE 1

An efficient communication campaign on health and safety issues must have emotion and information to hit the target and change behaviour. It´s not easy, because human behaviour is a black box - "only Freud explains" ( or not ). To me one good example was produced by the U.S. Department of Labor.The campaign SAFETY: DO IT FOR LIFE had posters and cards produced and talked the language all workers understand with a serious and emotional approach. What do you think?

Market and Brand Communications

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