Market and Brand Communications

People follow behaviours - I have read this in Didier Marlier´s blog (http://blog.enablersnetwork.com).Didier is a leadership engagement expert who has worked with some big companies in the world and I do always visit his home page. My opinion on this is that the "walk the talk" coherence is also a question of perception: what we do is much louder then what we say. And leaders are in the spotlight - the hole nation, the hole organization and the hole company is looking at them. They are role modelling examples and behaviours. It is important to notice that in many organizations the internal communications are just producing more and more information without a chance to make the dialogue really happens inside the companies and that´s why in my opinion acts and facts are much more stronger than words. Because who is listening? A few ones. But who is watching, seeing, perceiving? Everybody!

Is there any possibility to control the use of social medias by the employees? I think that it is a wrong question althought this issue is making a lot of HR managers (not only them) worried. Technology is on an incredible evolution and there is a new generation of employees (the so called generation Y) that breaths digital technologies and social medias net working connections. And a lot of companies are still thinking as they can work by the old way of "comand and control". But that is a natural step by step evolution: many companies still have not enough matureness to face it. And that´s okay. No one should dive in unkown waters without understanding the new environment and the way it works. It´s a question of living within a new culture with new behaviors and new mental mondels. No one will be left behind on this but it is like a wave that takes time to reach all the coast. And comand and control management style are a step behind. What is essential is to start talking an...

Common Causes of Problems in Internal Communications? Visit: http://managementhelp.org/mrktng/org_cmm.htm#anchor466854

"People don´t follow strategies, they follow behaviors!" ("Engaging Leadership" - Didier Marlier and Chris Parker)

Visiting Landor´s website I found this interesting case study: Banana Republic - Employees living the brand. Landor created an engagement program based on understanding and living the corporate values in everyday work. Visit and learn more bout it: http://www.landor.com/

ARK is a new brand of clothes made in Ireland. It sells shirts for men and women. The name means: Acts of Random Kindness and the idea behind that is "a clothing line with a purpose other than profits". So every time you wear an ARK you should make and act of kindness - and the world will be a better place. It´s viral and the message is great! I am very interested to discover how the clothes are made. Maybe this ARK spirit starts inside the factory with the employees. Maybe with the suppliers too? Can you imagine such a pleasant place to work? An internal ARK spirit doing clothes full of good vibrations and energy? What kind of words are being used in the face to face everyday conversations at ARKs factory?

" The people who really make companies successful are the employees, not the stockholders." Read more at: http://www.henrymintzberg.com/mangnotmba.htm