Pular para o conteúdo principal

Cigarette smoking advertising and influence campaign.


Edward Bernays worked on the women’s cigarette smoking campaign in the late 1920s.

In the US in the 1920s, women were prohibited from smoking outside.

If they wanted to smoke, they had to do so in the comfort of their homes.Lucky Strike, looking to increase its market base, hired Edward Bernays to help. Lucky Strike wanted to get people to change the perception of women smoking in public.

Psychoanalyst A. A. Brill suggested to Bernays (Bernays was Sigmund Freud’s nephew) that if smoking could be linked to female empowerment (the women’s right to vote recently passed), women may fight against the outdoor smoking taboo.

Edward Bernays convinced a group of former suffragettes to march down Fifth Avenue, smoking Lucky Strikes or what Brill named “Torches of Freedom.”



Marching down the street smoking would symbolize equality to men (who could freely smoke in public).

The media was informed anonymously of the stunt by Bernays and news stories and photos of the women were later published.

That year, cigarette sales tripled.

Bernays had a smashing success on his hands.

Comentários

Postagens mais visitadas deste blog

The chase for Carrera. TAG HEUER Ad.

"Change"?

The word "change" is a paradox and profundity. It is both teeming with possibility and empty. And yet when change happens at your organization it is often earth-shattering—nothing is as it seems. During a recession, constant change often becomes normal. Read and learn more about it at "How to communicate while your organization changes" today's Free Download on MyRagan. Visit: www.myragan.com

Listen, listen, listen...and learn.

Last year I was pleased to take part in the International Program in Corporate Communications sponsored by ABERJE and the S.I. Newhouse of Public Communications (USA). One of the teachers was Gary Grates (president and global managing director of Edelman Change and Employee Engagement). Since then, I have been following his ideas and texts published in his blog. This week I have received another one. It´s is simple, but precious. Some of the most easy solutions to face this economical crisis are trough communications. Serious. To rebuild trust for example, companies, gevernment and people (employees also!) should talk. That´s what I believe: corporate communications don´t start with nice bulletins or expensive videos and folders. It starts with dialogue. So, Gary Grates wrote about it too. And there is a specific part of his text that I want to publish here. It´s about listening, a basical part of a conversation: Listen: The first step is listening. It's an old adage, but there ...