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The command-and-control era is gone.

Welcome to the Era of Inspiration! The 21st century leadership has moved beyond coercion to inspiration. Read more about it in these article written by Dov Seidman: http://www.businessweek.com/managing/content/aug2008/ca2008085_228120.htm?chan=search

Dear Nike

SAFETY: DO IT FOR LIFE 1

An efficient communication campaign on health and safety issues must have emotion and information to hit the target and change behaviour. It´s not easy, because human behaviour is a black box - "only Freud explains" ( or not ). To me one good example was produced by the U.S. Department of Labor.The campaign SAFETY: DO IT FOR LIFE had posters and cards produced and talked the language all workers understand with a serious and emotional approach. What do you think?

Market and Brand Communications

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