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Reputation Institute's 14th International Conference.

Reputation Institute's 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness will be held in Rio de Janeiro, Brazil from May 19 to May 21, 2010 at the Sofitel hotel at Av. Atlantica, 4240 on Copacabana Beach with generous sponsorship from Cemig, Itaú, Nestlé, and Petrobras.

This year's theme is "The Sustainability Imperative: A Strategic Role for Reputation Management."

Visit:www.reputationinstitute.com/rio2010

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Brand ambassadors?

Interesting and precious article from a blog called Insights and Ingenuity about employees as brand ambassadors.I do believe on that, and that´s why internal communications (brand focused) is so strategic and engaging. "They’re employed by your company and represent your brand from 8am-5pm. Call on them to be more than employee, to be a steward and ambassador of the brand. Charge them with helping you build a stronger environment, a better product, grow more share. Inspire them to help propel the company forward". Read the full article at: http://insightsandingenuity.com/2009/02/03/brand-building-is-an-inside-job/

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