Pular para o conteúdo principal

Zombie Companies.

Spooky companies. Do you know any? Well, I know some. A zombie company is a dead organization. No, it´s is not a closed business, much worse. A zombie company still operates and is also making money.

A zombie company is a sick one. Inside these kind of organizations, workers are just spending theirs times pretending they really work there. They can even make some action, do things. But they don´t believe in anything anymore. The mission of a zombie company is impossible to be achieved becuase the employees have no more faith in what is said and done by their leaders. They are like living deads waiting for the pay check by the end of the month.

A zombie company cannot talk anymore. Because they had nevere talked before. Why was that? They didn´t liked people! Amazing. Business is made by people and for people, but some companies hate people. Starting by their own employees, the first clients any company have.

We can recognize a ZC from outside too: the core business itself sometimes show that a company is a zombie one. For example, the militar industry. Guns, machine gun, rockets, dinamite, war materials. Anyone who produces such a thing is a zombie himself, and a gost like have no soul. So, who can be engaged working in a self declared killing machine company. Have you ever thought on that?Dead ones.

And there are zombie companies that surprise us, because we never thought they were zombies. Like ENRON and its financial scandal involving its accounting firm Arthur Andersen in 2001. Who knows who is the next?

But can we save our souls in this living dead environment? Sure. But it is difficult. Prays won´t work. It´s is necessary to work hard and do the right things: first of all - communications. Not only internal vehicles supporting the information delivered, but dialogue running as water inside the company, benefiting everybody. From the CEO to the factory worker. Dialogue is essential to make any dead corpse walk again in a good looking and healthy way.

Second one: management, clear processes, sustainability, ethics and transparency. Very hard endeed. But necessary to keep any company in good shape, inside and outside. The worst of all: adverstising with empty promises - it can only make the end come faster.

That´s it. Zombie companies. Scary stories...have you evere worked inside one?

Comentários

Postagens mais visitadas deste blog

The chase for Carrera. TAG HEUER Ad.

"Change"?

The word "change" is a paradox and profundity. It is both teeming with possibility and empty. And yet when change happens at your organization it is often earth-shattering—nothing is as it seems. During a recession, constant change often becomes normal. Read and learn more about it at "How to communicate while your organization changes" today's Free Download on MyRagan. Visit: www.myragan.com

Listen, listen, listen...and learn.

Last year I was pleased to take part in the International Program in Corporate Communications sponsored by ABERJE and the S.I. Newhouse of Public Communications (USA). One of the teachers was Gary Grates (president and global managing director of Edelman Change and Employee Engagement). Since then, I have been following his ideas and texts published in his blog. This week I have received another one. It´s is simple, but precious. Some of the most easy solutions to face this economical crisis are trough communications. Serious. To rebuild trust for example, companies, gevernment and people (employees also!) should talk. That´s what I believe: corporate communications don´t start with nice bulletins or expensive videos and folders. It starts with dialogue. So, Gary Grates wrote about it too. And there is a specific part of his text that I want to publish here. It´s about listening, a basical part of a conversation: Listen: The first step is listening. It's an old adage, but there ...