SAFETY: DO IT FOR LIFE 1

An efficient communication campaign on health and safety issues must have emotion and information to hit the target and change behaviour. It´s not easy, because human behaviour is a black box - "only Freud explains" ( or not ).

To me one good example was produced by the U.S. Department of Labor.The campaign SAFETY: DO IT FOR LIFE had posters and cards produced and talked the language all workers understand with a serious and emotional approach.

What do you think?

Comentários

Anônimo disse…

Safety is part of everybody´s day-to-day life. Outside or inside industries. A good campaign indeed.
Best regards.
RKJ

28 de maio de 2008 às 05:57

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