SAFETY: DO IT FOR LIFE 1

An efficient communication campaign on health and safety issues must have emotion and information to hit the target and change behaviour. It´s not easy, because human behaviour is a black box - "only Freud explains" ( or not ).

To me one good example was produced by the U.S. Department of Labor.The campaign SAFETY: DO IT FOR LIFE had posters and cards produced and talked the language all workers understand with a serious and emotional approach.

What do you think?

Comentários

Anônimo disse…

Safety is part of everybody´s day-to-day life. Outside or inside industries. A good campaign indeed.
Best regards.
RKJ

28 de maio de 2008 às 05:57

Postagens mais visitadas deste blog

The chase for Carrera. TAG HEUER Ad.

"Change"?

The word "change" is a paradox and profundity. It is both teeming with possibility and empty. And yet when change happens at your organization it is often earth-shattering—nothing is as it seems. During a recession, constant change often becomes normal. Read and learn more about it at "How to communicate while your organization changes" today's Free Download on MyRagan. Visit: www.myragan.com

Listen, listen, listen...and learn.

Last year I was pleased to take part in the International Program in Corporate Communications sponsored by ABERJE and the S.I. Newhouse of Public Communications (USA). One of the teachers was Gary Grates (president and global managing director of Edelman Change and Employee Engagement). Since then, I have been following his ideas and texts published in his blog. This week I have received another one. It´s is simple, but precious. Some of the most easy solutions to face this economical crisis are trough communications. Serious. To rebuild trust for example, companies, gevernment and people (employees also!) should talk. That´s what I believe: corporate communications don´t start with nice bulletins or expensive videos and folders. It starts with dialogue. So, Gary Grates wrote about it too. And there is a specific part of his text that I want to publish here. It´s about listening, a basical part of a conversation: Listen: The first step is listening. It's an old adage, but there ...

Market and Brand Communications

Pesquisar este blog