Building trust.

Communication is my passion. Corporate communication is my profession.

Not only newspapers, internal communications campaigns, intranets, corporate blogs, videos, folders, outdoors... Those are the tools. I love them, they materialize and uphold the efforts to an open two-way communication.

But a truthful communication with employees, costumers, shareholders and all the publics who interacts with a corporation need something more. It needs honesty and transparency. And honesty and transparency are the pilars to and ethical organization the necessary step to build trust. To build and sustain a remarkable reputation. A strong and valuable brand.

So, I would like to share with you a new book that I received in my class of Corporate Communication from Syracuse University and ABERJE: "Building Trust - Leading CEOs speak out: how they create it, strenghten it, and sustain it" published by The Arthur W. Page Society.

The essays in this book show us how some leading CEOs maintain the respect and the admiration of their companies key´s stakeholders. Most important of all in this relatioship? Well, check for yourself:

• "Communication is the engine that drives good corporate governance" (Edward M. Liddy - Allstate)


• "Our word has to be as good as or better than any contract we've ever written" (J. Wayne Leonard - Entergy)


• "At Siemens, we give our leaders the tools and the encouragement to communicate actively with their employees, always seeking to create two-way dialogue" (Klaus Kleinfeld - Siemens)


• "It takes continuous communication with our employees to maintain the viability and relevance of any statement of business ethics and principles" (Louis Giuliano - ITT Industries)


• "Leaders communicate early, often and openly" (Ivan Seidenberg - Verizon Communications)


• "We start by listening, and we keep communicating to build and keep trust" (Rich Devos - Amway)

That´s it. Communication is the most important element in business.