Market and Brand Communications

Is there any possibility to control the use of social medias by the employees? I think that it is a wrong question althought this issue is making a lot of HR managers (not only them) worried. Technology is on an incredible evolution and there is a new generation of employees (the so called generation Y) that breaths digital technologies and social medias net working connections. And a lot of companies are still thinking as they can work by the old way of "comand and control". But that is a natural step by step evolution: many companies still have not enough matureness to face it. And that´s okay. No one should dive in unkown waters without understanding the new environment and the way it works. It´s a question of living within a new culture with new behaviors and new mental mondels. No one will be left behind on this but it is like a wave that takes time to reach all the coast. And comand and control management style are a step behind. What is essential is to start talking an...

Common Causes of Problems in Internal Communications? Visit: http://managementhelp.org/mrktng/org_cmm.htm#anchor466854

"People don´t follow strategies, they follow behaviors!" ("Engaging Leadership" - Didier Marlier and Chris Parker)

Visiting Landor´s website I found this interesting case study: Banana Republic - Employees living the brand. Landor created an engagement program based on understanding and living the corporate values in everyday work. Visit and learn more bout it: http://www.landor.com/

ARK is a new brand of clothes made in Ireland. It sells shirts for men and women. The name means: Acts of Random Kindness and the idea behind that is "a clothing line with a purpose other than profits". So every time you wear an ARK you should make and act of kindness - and the world will be a better place. It´s viral and the message is great! I am very interested to discover how the clothes are made. Maybe this ARK spirit starts inside the factory with the employees. Maybe with the suppliers too? Can you imagine such a pleasant place to work? An internal ARK spirit doing clothes full of good vibrations and energy? What kind of words are being used in the face to face everyday conversations at ARKs factory?

" The people who really make companies successful are the employees, not the stockholders." Read more at: http://www.henrymintzberg.com/mangnotmba.htm

We are living in an uncertain world for sure. Risks are everywhere and are high. External issues and internal situations must detected, understand and clarify. Human lives are always involved. And there is no business more valuable than human lives, that´s my point of view. So how can corporate communication professionals develop a communication plan in a way to improve knowledge of risks and its possible effects? In 2004 the UK government published a useful guide about risks that could affect the country. It´s is very useful for those who work with crisis management (and communications). Learn more, visiting: http://www.cabinetoffice.gov.uk/ukresilience.aspx Do your company have something like this? Could it be possible to internal communications make such a tool with a complete overview of corporate risks? What is your opinion?