Market and Brand Communications

Spooky companies. Do you know any? Well, I know some. A zombie company is a dead organization. No, it´s is not a closed business, much worse. A zombie company still operates and is also making money. A zombie company is a sick one. Inside these kind of organizations, workers are just spending theirs times pretending they really work there. They can even make some action, do things. But they don´t believe in anything anymore. The mission of a zombie company is impossible to be achieved becuase the employees have no more faith in what is said and done by their leaders. They are like living deads waiting for the pay check by the end of the month. A zombie company cannot talk anymore. Because they had nevere talked before. Why was that? They didn´t liked people! Amazing. Business is made by people and for people, but some companies hate people. Starting by their own employees, the first clients any company have. We can recognize a ZC from outside too: the core business itself sometimes sho...

Believe it or not, silence has a voice, and this is absolutely normal in the human universe. Or do you think that only speech communicates? Silence also communicates. Even when silence is a strategic action, it’s not worth it. There will always be an interpretation. A take. And this makes a difference in any relationship. There’s no use pretending that no one spotted it, that it has gone unnoticed. It hasn’t. It won’t be long before someone will voice their take on the silence. They will interpret and form an opinion about it. The grapevine is instant, the gossiping quickly contagious. At coffee break, lunchtime or happy hour. All the employees will comment on what they saw in the official silence, in what went unanswered. And the Internet, with its plethora of e-mails, blogs, chats and other channels will multiply the versions and comments. This makes talking about things essential. And of course knowing what to say and how to say it is key. But it’s vital to talk about issues – strat...