France’s Kylian Mbappé, left, and Argentina’s Lionel Messi both played brilliantly in the World Cup Final at Qatar. They both are like two strong and admirable brands in the field or in their markets. Images and reputations along with talent, competence and quality. Millions of fans around the world. ANNE-CHRISTINE POUJOULAT/AGENCE FRANCE-PRESSE/GETTY IMAGES